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Mobile Messaging: The Untapped Marketing Channel That Drives Incredible Results
Ninety-eight percent average open rate. Forty-five percent average response rate. There is one channel that drives these results: mobile messaging. But, unfortunately, it’s also the most underutilized channel by marketers because of its perceived complexity and cost. We’ll eliminate all those myths during this session and share why your brand must start incorporating mobile messaging into your marketing strategy immediately.

During this 30-minute session, you'll learn:
- Benefits of a mobile messaging program, how to best incorporate it into your marketing strategy, and the process of quickly launching it for the first time
- How to ensure you meet all mobile messaging compliance regulations and best practices
- Various options for structuring your mobile messaging program based on the needs of your business
- Creative ways to drive mobile opt-ins
- How to evaluate the effectiveness of your program

Oct 13, 2022 03:00 PM in Eastern Time (US and Canada)

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